History of the AIMS Society

Founded in 1968 as The Firemark Society (FMS), the American Insurance Marketing and Sales (AIMS) Society provides training, information and networking services designed to increase the personal and agency sales production of property and casualty insurance agents. AIMS was the first organization to honor property and casualty agents for sales excellence and to establish the industry’s only sales-based insurance designation …Certified Professional Insurance Agent (CPIA).

The AIMS Society is a member-driven, national organization. Membership is open to any individual engaged in sales and marketing in the property and casualty insurance business.  Completion of CPIA designation requirements is not necessary to qualify for membership. 

The AIMS Society Mission

The American Insurance Marketing and Sales Society is the preeminent national organization dedicated to providing sales training, networking and marketing innovation to property and casualty insurance professionals.

Ready to join the AIMS Society? 

Click here to print a Membership Application

or

Click here to pay your dues online

For more details about the various Membership Levels offered, click here.

Need more information?  Read on to see what our members tell us about the value of belonging to the AIMS Society.

Why Belong To The Aims Society?

Here's what our members say when asked ...

“Why AIMS? There are many reasons from my perspective:

- It is an organization that I can turn to as a company person to help my underwriting

and marketing staff become more proficient in their sales / relationship building efforts.

- It is an organization that cares about its members.

- It is an organization that makes an active effort to ensure that its sales training material

is current and takes into consideration today’s agency sales approaches.

- It is a sales training organization that is managed by agents for agents.

- Curt Pearsall CPIA, CPCU, AIAF, ARM, AU, Utica Mutual Insurance Co.

“The most important reason to belong is the people. Only those interested and dedicated

to the professional sales process need apply.... anyone not very committed will

fade away so as a member you always know that other active AIMS Society members

share your interest and dedication.”

- Keith A. Savino, CPIA, InsureHelp.com, Warwick,NY

The “CPIA designation program has helped me vastly improve my sales skills. It has

opened a large network of agents who are now friends and who I can call upon for

help, and who I have and will help. In addition, I have had a lot of fun at the annual

Pro-to-Pro Executive Retreats".

- Martin A. Lebson, CPIA, AAI, ARM, Insurance Resource

Brokerage Group, Upper Saddle River, NJ

"The AIMS Society is the premiere association for sales and marketing, providing the

training tools I need with the long-term follow up that assists with me in being successful

day to day. AIMS is always there for me....it started with the CPIA designation program,

and continues with regular e-mail updates on sales and marketing tips."

- Martin Taylor, CPIA, Franklin Park, NJ

"RELATIONSHIPS! Being able to call upon fellow agents and learn from their experiences,

having access to marketing and sales training techniques and ideas, which will

only enhance the value added services provided to our clients - - That's why I belong."

- Ron D. Stauffer, CPIA, Phelan Insurance Agency, Inc., Versailles, OH

"The AIMS Society’s PRO-to-PRO Executive Retreat gives us the opportunity to step

back and review and re-energize our sales and marketing efforts. Every year I return

home with excellent ideas from hearing and sharing suggestions for success from

some of the best minds in our industry."

- Milton Lagasse, CPIA, Treadwell & Harry Insurance Agency, Memphis, TN